Gumblog

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Gumball Expands Its Host-Read Podcast Advertising Marketplace Model to YouTube Integrations

Self-service platform helps advertisers of all sizes manage on-screen integration campaigns with YouTube content creators at speed and scale.

Podcast 101

Webinar Recap: Pulling Back the Curtain on Podcast Ad Operations

In collaboration with the Gumball Ad Operations and Creator Partnership teams, we define the elements of a successful podcast ad campaign, review workflow, campaign tracking, and share our best practices and common pitfalls as it relates to podcast ad operations.

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Press Release

Headgum and Radio Point's "A Good Cry" Hosted by Michael Cruz Kayne Returns for its Second Season

Season two of "A Good Cry" premieres Thursday, March 9. Host Michael Cruz Kayne interviews acclaimed guests while examining the impact of losing a loved one.

Podcast Roundups

The Monthly Drop: 6 Creators We Suggest For Upcoming Ad Campaigns

New creators covering everything from true crime and music history to climate change have joined Gumball this February.

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Podcast 101

Checklist: Do These 10 Things Before Your Ad Goes Live

From start-to-finish these helpful tips will save you from a makegood every time.

Podcast Roundups

Celebrate Black History Month with Content From Black Creators We Love

We’re celebrating Black History Month by sharing some of our favorite Black creators innovating in the podcast and YouTube spaces.

collage of cover art from six podcasts to get you ready to brave the holidays

Podcast Roundups

8 Podcasts to Prepare You For the Holidays

What better way to plan for the holidays than listening to podcasts self-improvement, relationship advice, and cleaning your home?

Photoshopped collage of Jermaine Richards, Trevaunn Richards, and Sheldon Sebastian for the cover of their Headgum podcast R

Press Release

Jermaine Richards, Trevaunn Richards, and Sheldon Sebastian of "Random Order Podcast" Join the Headgum Podcast Network and Gumball Marketplace

On Random Order Podcast, now available on Gumball, hosts Jermaine Richards, Trevaunn Richards, and Sheldon Sebastian comment on past experiences, pop culture, and everything in between.

Gumball

The Monthly Drop: 6 Creators We Suggest For Upcoming Ad Campaigns

The holidays are upon us, which means listeners are looking to their favorite creators for gift ideas–from beauty YouTubers to watch reviewers.

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Gumball

The Monthly Drop: 6 Podcasts Advertisers Should Book Before the Year Ends

Winter is coming, which means more time for listeners to binge their favorite sports, entertainment, and self care podcasts.

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Press Release

Gumball Expedites Payments to Content Creators with the Launch of LightningPay

Creators of all sizes can benefit from brand sponsorships and build sustainable livelihoods with the introduction of Gumball’s new LightningPay option.

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Engineering

Changelog: The Tech Behind Gumshoe

CTO Andrew Pile’s inaugural post dives deep into the process of building Gumshoe, Gumball’s new impression tracking tool.

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Podcast 101

Webinar Recap: Unlocking the Power of Host-Read Advertising with Gumball

Gumball’s first webinar was led by Director of Creator Partnerships Narisa Ladak and guided participants through the Gumball platform and examples of effective host-read ads.

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Jake and Amir

Episode 0: How to Start a Podcast

Thanks to tools like Zoom and iPhones, starting a podcast has never been more accessible. Comedians and Headgum podcasters Jake Hurwitz and Amir Blumenfeld share their advice on what to consider as a new podcaster.

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Gumball

The Monthly Drop: 6 Podcasts We Recommend For Your Next Ad Campaign

From last month, we highlight podcasts discussing everything from dating and growing up to astrology and pop culture.

collage of cover art from six halloween themed podcasts, covered in spiders and cobw

Podcast Roundups

10 Spooky Podcasts For Ghouls and Gals Who Love Halloween

What better way to celebrate the scariest holiday of the year than podcasts revolving around true crime mysteries, horror movies, and ghost stories?

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IRL

Headgum Hosts Sold-Out Backyard Standup Show, Headgum Happy Hour

Headgum marked the end of summer with a fun standup show at its LA office, hosted by Danny Sellers, Geoffrey James, and Amir Blumenfeld.

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Gumball

Gumshoe is Here! How Does it Work, and Why Does it Matter?

We recently announced the launch of Gumshoe. Learn how it works and how podcasters can implement it on their show to get more transparency into campaign delivery.

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Press Release

Gumball Launches Gumshoe to Bring Transparency to the Measurement and Effectiveness of Host-Read Podcast Advertising

New product alert! Gumball has added measurement tools to help brands and podcasters manage campaigns with the same scale, ease, and speed as programmatic advertising solutions.

Team

Meet Gionna, Gumball’s Ad Ops & Client Services Manager

Get to know Gionna Kinchen, Gumball’s music-and-makeup-loving Ad Ops & Client Services Manager who makes sure all ad campaigns are running smoothly.

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IRL

An Ongoing List of Gumball’s Upcoming Events and Webinars

Find out where you can see us next: we’re hosting or appearing at these upcoming events, conferences, and webinars.

Podcast Roundups

Celebrate Hispanic Heritage Month with These Podcasts by Hispanic Hosts

Hispanic Heritage Month, from September 15 through October 15, is a great time to get to know Hispanic and Latinx podcasters like Alicia Menendez and Dramos.

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Podcast 101

Gumball’s Essential Glossary of Podcast Advertising Terms

New to podcast advertising? Here are 26 terms you should know to successfully navigate the world of podcast ads, CPMs, impressions, mid-roll ads, and host-read ads.

Podcast 101

17 Stats That Reveal the Power of Podcast Advertising and Host-Read Ads

Just how effective is host-read messaging? This roundup of research shows how host-read ads impact trust, attention, conversion, and more.

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Gumball

The Monthly Drop: 6 New Gumball Shows Added in August For Your Next Campaign

August was a big month for Gumball: we welcomed over 20 new podcasts to the marketplace, including “Reddit Readings” and “True Crime Daily.”