Gumblog

Podcast Roundups

The Monthly Drop: 6 Creators We Suggest For Upcoming Ad Campaigns

New creators covering everything from trees to gaming have joined Gumball in the last month.

Podcast 101

Unlock the Power of Audience Demographics for Successful Content Creation

We teach you how to gather and harness your audience data so you can take your content from good to great.

A collage of six shows highlighting AAPI creators including "A Good Cry" and "King of the World".

Podcast Roundups

Celebrate AAPI Heritage Month with Content From Some of Our Favorite Creators

May is Asian American and Pacific Islander (AAPI) Heritage Month, and we are celebrating by sharing some of our favorite AAPI creators transforming the podcast and YouTube spaces.

Podcast Roundups

The Monthly Drop: 6 Creators We Suggest For Upcoming Ad Campaigns

New creators covering everything from music to true crime have joined Gumball in the last month.

Marty Michael, Margaux Natiello, and Christina Fauth on stage for a panel at Podcast Movement Evolutions

Events

Podcast Movement Panel Recap: Betting on Yourself, How to Succeed as an Independent Podcaster

Gumball, Impact Theory, and Athletic Greens share insights into how to connect with the right brands, create effective ad partnerships, and monetize your independent podcast successfully.

Podcast Roundups

The Monthly Drop: 6 Creators We Suggest For Upcoming Ad Campaigns

New creators covering everything from romantic films and success to stand up comedy have joined Gumball in the last month.

A computer screen featuring the Gumball home page.

Press Release

Gumball Expands Its Host-Read Podcast Advertising Marketplace Model to YouTube Integrations

Self-service platform helps advertisers of all sizes manage on-screen integration campaigns with YouTube content creators at speed and scale.

Podcast 101

Webinar Recap: Pulling Back the Curtain on Podcast Ad Operations

In collaboration with the Gumball Ad Operations and Creator Partnership teams, we define the elements of a successful podcast ad campaign, review workflow, campaign tracking, and share our best practices and common pitfalls as it relates to podcast ad operations.

image of a good cry show art with now playing messaging

Press Release

Headgum and Radio Point's "A Good Cry" Hosted by Michael Cruz Kayne Returns for its Second Season

Season two of "A Good Cry" premieres Thursday, March 9. Host Michael Cruz Kayne interviews acclaimed guests while examining the impact of losing a loved one.

Podcast Roundups

The Monthly Drop: 6 Creators We Suggest For Upcoming Ad Campaigns

New creators covering everything from true crime and music history to climate change have joined Gumball this February.

woman with a table-top microphone writing in a notebook

Podcast 101

Checklist: Do These 10 Things Before Your Ad Goes Live

From start-to-finish these helpful tips will save you from a makegood every time.

Podcast Roundups

Celebrate Black History Month with Content From Black Creators We Love

We’re celebrating Black History Month by sharing some of our favorite Black creators innovating in the podcast and YouTube spaces.

collage of cover art from six podcasts to get you ready to brave the holidays

Podcast Roundups

8 Podcasts to Prepare You For the Holidays

What better way to plan for the holidays than listening to podcasts self-improvement, relationship advice, and cleaning your home?

Photoshopped collage of Jermaine Richards, Trevaunn Richards, and Sheldon Sebastian for the cover of their Headgum podcast R

Press Release

Jermaine Richards, Trevaunn Richards, and Sheldon Sebastian of "Random Order Podcast" Join the Headgum Podcast Network and Gumball Marketplace

On Random Order Podcast, now available on Gumball, hosts Jermaine Richards, Trevaunn Richards, and Sheldon Sebastian comment on past experiences, pop culture, and everything in between.

Gumball

The Monthly Drop: 6 Creators We Suggest For Upcoming Ad Campaigns

The holidays are upon us, which means listeners are looking to their favorite creators for gift ideas–from beauty YouTubers to watch reviewers.

collage of key art from six podcasts k100 puck soup sex stories hawk vs wolf and more

Gumball

The Monthly Drop: 6 Podcasts Advertisers Should Book Before the Year Ends

Winter is coming, which means more time for listeners to binge their favorite sports, entertainment, and self care podcasts.

the text introducing lightningpay on a navy blue background with floating money bill emoji

Press Release

Gumball Expedites Payments to Content Creators with the Launch of LightningPay

Creators of all sizes can benefit from brand sponsorships and build sustainable livelihoods with the introduction of Gumball’s new LightningPay option.

illustration of andrew pile the cto of gumball with the text changelog

Engineering

Changelog: The Tech Behind Gumshoe

CTO Andrew Pile’s inaugural post dives deep into the process of building Gumshoe, Gumball’s new impression tracking tool.

navy blue background with various emoji and the text gumball webinar trade secrets from industry pros

Podcast 101

Webinar Recap: Unlocking the Power of Host-Read Advertising with Gumball

Gumball’s first webinar was led by Director of Creator Partnerships Narisa Ladak and guided participants through the Gumball platform and examples of effective host-read ads.

illustrated versions of jake hurwitz on the left and amir blumenfeld on the right with the text episode 0 next to their head

Jake and Amir

Episode 0: How to Start a Podcast

Thanks to tools like Zoom and iPhones, starting a podcast has never been more accessible. Comedians and Headgum podcasters Jake Hurwitz and Amir Blumenfeld share their advice on what to consider as a new podcaster.

collage of key art from six podcasts who smarted ghost of a podcast almost 30 finding mr height nerd soup a way with words

Gumball

The Monthly Drop: 6 Podcasts We Recommend For Your Next Ad Campaign

From last month, we highlight podcasts discussing everything from dating and growing up to astrology and pop culture.

collage of cover art from six halloween themed podcasts, covered in spiders and cobw

Podcast Roundups

10 Spooky Podcasts For Ghouls and Gals Who Love Halloween

What better way to celebrate the scariest holiday of the year than podcasts revolving around true crime mysteries, horror movies, and ghost stories?

headgum comedians danny sellers in the middle pointing to amir blumenfeld on his left and geoffrey james on his right

IRL

Headgum Hosts Sold-Out Backyard Standup Show, Headgum Happy Hour

Headgum marked the end of summer with a fun standup show at its LA office, hosted by Danny Sellers, Geoffrey James, and Amir Blumenfeld.

mint green background with floating stars and a magnifying glass hovering over an ear to signify listens found by gumsho

Gumball

Gumshoe is Here! How Does it Work, and Why Does it Matter?

We recently announced the launch of Gumshoe. Learn how it works and how podcasters can implement it on their show to get more transparency into campaign delivery.

mint green background with floating stars and magnifying glasses with ears inside them signifying the tracking of impressions

Press Release

Gumball Launches Gumshoe to Bring Transparency to the Measurement and Effectiveness of Host-Read Podcast Advertising

New product alert! Gumball has added measurement tools to help brands and podcasters manage campaigns with the same scale, ease, and speed as programmatic advertising solutions.