Gumblog (Page 2)

The Monthly Drop: 6 Creators We Suggest For Upcoming Ad Campaigns

The holidays are upon us, which means listeners are looking to their favorite creators for gift ideas–from beauty YouTubers to watch reviewers.

collage of key art from six podcasts k100 puck soup sex stories hawk vs wolf and more

Gumball

The Monthly Drop: 6 Podcasts Advertisers Should Book Before the Year Ends

Winter is coming, which means more time for listeners to binge their favorite sports, entertainment, and self care podcasts.

the text introducing lightningpay on a navy blue background with floating money bill emoji

Press Release

Gumball Expedites Payments to Content Creators with the Launch of LightningPay

Creators of all sizes can benefit from brand sponsorships and build sustainable livelihoods with the introduction of Gumball’s new LightningPay option.

illustration of andrew pile the cto of gumball with the text changelog

Engineering

Changelog: The Tech Behind Gumshoe

CTO Andrew Pile’s inaugural post dives deep into the process of building Gumshoe, Gumball’s new impression tracking tool.

navy blue background with various emoji and the text gumball webinar trade secrets from industry pros

Podcast 101

Webinar Recap: Unlocking the Power of Host-Read Advertising with Gumball

Gumball’s first webinar was led by Director of Creator Partnerships Narisa Ladak and guided participants through the Gumball platform and examples of effective host-read ads.

illustrated versions of jake hurwitz on the left and amir blumenfeld on the right with the text episode 0 next to their head

Jake and Amir

Episode 0: How to Start a Podcast

Thanks to tools like Zoom and iPhones, starting a podcast has never been more accessible. Comedians and Headgum podcasters Jake Hurwitz and Amir Blumenfeld share their advice on what to consider as a new podcaster.

collage of key art from six podcasts who smarted ghost of a podcast almost 30 finding mr height nerd soup a way with words

Gumball

The Monthly Drop: 6 Podcasts We Recommend For Your Next Ad Campaign

From last month, we highlight podcasts discussing everything from dating and growing up to astrology and pop culture.

collage of cover art from six halloween themed podcasts, covered in spiders and cobw

Podcast Roundups

10 Spooky Podcasts For Ghouls and Gals Who Love Halloween

What better way to celebrate the scariest holiday of the year than podcasts revolving around true crime mysteries, horror movies, and ghost stories?

headgum comedians danny sellers in the middle pointing to amir blumenfeld on his left and geoffrey james on his right

IRL

Headgum Hosts Sold-Out Backyard Standup Show, Headgum Happy Hour

Headgum marked the end of summer with a fun standup show at its LA office, hosted by Danny Sellers, Geoffrey James, and Amir Blumenfeld.

mint green background with floating stars and a magnifying glass hovering over an ear to signify listens found by gumsho

Gumball

Gumshoe is Here! How Does it Work, and Why Does it Matter?

We recently announced the launch of Gumshoe. Learn how it works and how podcasters can implement it on their show to get more transparency into campaign delivery.

mint green background with floating stars and magnifying glasses with ears inside them signifying the tracking of impressions

Press Release

Gumball Launches Gumshoe to Bring Transparency to the Measurement and Effectiveness of Host-Read Podcast Advertising

New product alert! Gumball has added measurement tools to help brands and podcasters manage campaigns with the same scale, ease, and speed as programmatic advertising solutions.

Team

Meet Gionna, Gumball’s Ad Ops & Client Services Manager

Get to know Gionna Kinchen, Gumball’s music-and-makeup-loving Ad Ops & Client Services Manager who makes sure all ad campaigns are running smoothly.

group photo of gumball members at a happy hour event

IRL

An Ongoing List of Gumball’s Upcoming Events and Webinars

Find out where you can see us next: we’re hosting or appearing at these upcoming events, conferences, and webinars.

Podcast Roundups

Celebrate Hispanic Heritage Month with These Podcasts by Hispanic Hosts

Hispanic Heritage Month, from September 15 through October 15, is a great time to get to know Hispanic and Latinx podcasters like Alicia Menendez and Dramos.

illustration of an open book with words like aircheck and cpm floating outside of it and a magnifying glass over the term dai

Podcast 101

Gumball’s Essential Glossary of Podcast Advertising Terms

New to podcast advertising? Here are 26 terms you should know to successfully navigate the world of podcast ads, CPMs, impressions, mid-roll ads, and host-read ads.

Podcast 101

17 Stats That Reveal the Power of Podcast Advertising and Host-Read Ads

Just how effective is host-read messaging? This roundup of research shows how host-read ads impact trust, attention, conversion, and more.

key art from six podcasts touchy subject reddit readings mindful mama conversations with coleman true crime daily dateable

Gumball

The Monthly Drop: 6 New Gumball Shows Added in August For Your Next Campaign

August was a big month for Gumball: we welcomed over 20 new podcasts to the marketplace, including “Reddit Readings” and “True Crime Daily.”

panelists marty michael lisa jacobs sarah kong narisa ladak sitting on a stage holding mics discussing host read ads

IRL

Everything You Missed From Gumball’s Podcast Movement 2022 Panel and Happy Hour

In August, the Gumball team converged in Dallas to meet others in the podcast industry and share insights about the long-lasting power of host-read advertising.

cover art for the podcast the know for sure pod with the text now playing

Press Release

“The Know For Sure Pod” Signs Exclusively with Gumball

Hosted by B. Simone and Megan Brooks, the popular podcast revolves around conversations about relationships, mental health, and friendships.

Team

Meet Dane, Gumball’s VP of Creator Partnerships

Get to know Dane Cardiel, how he and his team support creators on Gumball, and his thoughts on the ever-evolving podcast industry.

two women sitting across from each other in front of recording mics with the text podcast ads 101 floating between them

Podcast 101

Podcast Ads 101: How to Design a Great Host-Read Ad as an Advertiser

Learn what podcast hosts want to see in ad copy scripts and how to make your brand’s host-read ads stand out.

Podcast 101

Podcast Ads 101: How to Read a Great Host-Read Ad (Part II)

Get top tips for recording a memorable host-read ad from special guest and award-winning podcaster Connor Ratliff.

man wearing headphones smiling in front of a podcast mic with the words podcast ads 101 to his left

Podcast 101

Podcast Ads 101: How to Read a Great Host-Read Ad (Part I)

Reading a host-read ad that both feels authentic and captures a brand’s essence is a skill. We show you how to master it.

cover art for new podcast corked featuring vineyard landscape and the word corked above it

Press Release

Introducing “Corked,” a New Headgum Original Podcast for True Crime and Comedy Fans

Book your next ad campaign on “Corked,” which follows a crime mystery in Napa Valley that’s almost too funny to be true.

the gumball marketing playbook text on dark blue background and light blue sticker in right upper corner that says sneak peek

Podcast 101

Gumball’s Ultimate Guide to Promoting Your Podcast

So you want to get your podcast in front of more listeners. We share our top 5 tips and strategies from The Gumball Marketing Playbook to help your podcast stand out!