Podcast 101 Resources | Book Host-Read Ads on Gumball

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Podcast 101

Resources and articles all about podcasting, podcast advertising, host-read ads, and more! If you have a burning question about podcasts, we answer them here.

Podcast 101

Webinar Recap: Pulling Back the Curtain on Podcast Ad Operations

In collaboration with the Gumball Ad Operations and Creator Partnership teams, we define the elements of a successful podcast ad campaign, review workflow, campaign tracking, and share our best practices and common pitfalls as it relates to podcast ad operations.

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Podcast 101

Checklist: Do These 10 Things Before Your Ad Goes Live

From start-to-finish these helpful tips will save you from a makegood every time.

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Podcast 101

Webinar Recap: Unlocking the Power of Host-Read Advertising with Gumball

Gumball’s first webinar was led by Director of Creator Partnerships Narisa Ladak and guided participants through the Gumball platform and examples of effective host-read ads.

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Podcast 101

Gumball’s Essential Glossary of Podcast Advertising Terms

New to podcast advertising? Here are 26 terms you should know to successfully navigate the world of podcast ads, CPMs, impressions, mid-roll ads, and host-read ads.

Podcast 101

17 Stats That Reveal the Power of Podcast Advertising and Host-Read Ads

Just how effective is host-read messaging? This roundup of research shows how host-read ads impact trust, attention, conversion, and more.

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Podcast 101

Podcast Ads 101: How to Design a Great Host-Read Ad as an Advertiser

Learn what podcast hosts want to see in ad copy scripts and how to make your brand’s host-read ads stand out.

Podcast 101

Podcast Ads 101: How to Read a Great Host-Read Ad (Part II)

Get top tips for recording a memorable host-read ad from special guest and award-winning podcaster Connor Ratliff.

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Podcast 101

Podcast Ads 101: How to Read a Great Host-Read Ad (Part I)

Reading a host-read ad that both feels authentic and captures a brand’s essence is a skill. We show you how to master it.

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Podcast 101

Gumball’s Ultimate Guide to Promoting Your Podcast

So you want to get your podcast in front of more listeners. We share our top 5 tips and strategies from The Gumball Marketing Playbook to help your podcast stand out!

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Podcast 101

Part II: Choosing the Right Podcast Monetization Partner

The question you need to be asking yourself when considering different monetization partners is this: How will you dedicate your time?

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Podcast 101

Part I: Picking a Podcast Monetization Strategy that Works

Podcast monetization isn't a one size fits all situation. It depends on your goals. When deciding on a podcast monetization technique, here's what to consider.