Connie Chen - Gumblog

collage of key art from six podcasts k100 puck soup sex stories hawk vs wolf and more

The Monthly Drop: 6 Podcasts Advertisers Should Book Before the Year Ends

Winter is coming, which means more time for listeners to binge their favorite sports, entertainment, and self care podcasts.

collage of key art from six podcasts who smarted ghost of a podcast almost 30 finding mr height nerd soup a way with words

Gumball

The Monthly Drop: 6 Podcasts We Recommend For Your Next Ad Campaign

From last month, we highlight podcasts discussing everything from dating and growing up to astrology and pop culture.

collage of cover art from six halloween themed podcasts, covered in spiders and cobw

Podcast Roundups

10 Spooky Podcasts For Ghouls and Gals Who Love Halloween

What better way to celebrate the scariest holiday of the year than podcasts revolving around true crime mysteries, horror movies, and ghost stories?

mint green background with floating stars and a magnifying glass hovering over an ear to signify listens found by gumsho

Gumball

Gumshoe is Here! How Does it Work, and Why Does it Matter?

We recently announced the launch of Gumshoe. Learn how it works and how podcasters can implement it on their show to get more transparency into campaign delivery.

Team

Meet Gionna, Gumball’s Ad Ops & Client Services Manager

Get to know Gionna Kinchen, Gumball’s music-and-makeup-loving Ad Ops & Client Services Manager who makes sure all ad campaigns are running smoothly.

group photo of gumball members at a happy hour event

IRL

An Ongoing List of Gumball’s Upcoming Events and Webinars

Find out where you can see us next: we’re hosting or appearing at these upcoming events, conferences, and webinars.

Podcast Roundups

Celebrate Hispanic Heritage Month with These Podcasts by Hispanic Hosts

Hispanic Heritage Month, from September 15 through October 15, is a great time to get to know Hispanic and Latinx podcasters like Alicia Menendez and Dramos.

illustration of an open book with words like aircheck and cpm floating outside of it and a magnifying glass over the term dai

Podcast 101

Gumball’s Essential Glossary of Podcast Advertising Terms

New to podcast advertising? Here are 26 terms you should know to successfully navigate the world of podcast ads, CPMs, impressions, mid-roll ads, and host-read ads.

Podcast 101

17 Stats That Reveal the Power of Podcast Advertising and Host-Read Ads

Just how effective is host-read messaging? This roundup of research shows how host-read ads impact trust, attention, conversion, and more.

key art from six podcasts touchy subject reddit readings mindful mama conversations with coleman true crime daily dateable

Gumball

The Monthly Drop: 6 New Gumball Shows Added in August For Your Next Campaign

August was a big month for Gumball: we welcomed over 20 new podcasts to the marketplace, including “Reddit Readings” and “True Crime Daily.”

Team

Meet Dane, Gumball’s VP of Creator Partnerships

Get to know Dane Cardiel, how he and his team support creators on Gumball, and his thoughts on the ever-evolving podcast industry.

two women sitting across from each other in front of recording mics with the text podcast ads 101 floating between them

Podcast 101

Podcast Ads 101: How to Design a Great Host-Read Ad as an Advertiser

Learn what podcast hosts want to see in ad copy scripts and how to make your brand’s host-read ads stand out.

Podcast 101

Podcast Ads 101: How to Read a Great Host-Read Ad (Part II)

Get top tips for recording a memorable host-read ad from special guest and award-winning podcaster Connor Ratliff.

man wearing headphones smiling in front of a podcast mic with the words podcast ads 101 to his left

Podcast 101

Podcast Ads 101: How to Read a Great Host-Read Ad (Part I)

Reading a host-read ad that both feels authentic and captures a brand’s essence is a skill. We show you how to master it.

collage of key art six podcasts confidently insecure dope as usual the last stand star wars theory behind you strange planet

Gumball

The Monthly Drop: 6 New Gumball Shows Added in July to Check Out

We added another dozen plus shows to Gumball in July, including “The Last Stand” and “Strange Planet.”

Team

Meet Angie, Gumball’s West Coast Sales Director

Get to know Angie Garcia, her favorite Gumball features, and what a typical day in her role looks like in our very first Gumball team spotlight.

closeup of flamingo floatie sitting on the water with text overlay 2022 mid-year highlights

Gumball

Gumball By The Numbers: 2022 Mid-Year Highlights

With 2022 halfway over, we’re looking back at our biggest accomplishments so far: adding dozens of new podcasts, expanding our team, and more.

Gumball

The Monthly Drop: 6 Great New Shows Added to Gumball in June

Gumball now has over 200 shows on the platform. Our six exciting picks this month include “Keepin’ It Rel” and “A Little Juju.”