The Monthly Drop: 6 Creators We Suggest For Upcoming Ad Campaigns
New creators covering everything from true crime and music history to climate change have joined Gumball this February.
As we enter 2023, podcast and YouTube enthusiasts are on the hunt for the latest and greatest shows. Advertisers who want to get a jump start on their Q1 campaigns, or plan ahead for 2023 can connect with these passionate audiences through a variety of shows available on Gumball.
This month, our featured creators share content about a wide range of topics, from sports, entertainment and music, to decluttering and climate change.
Here are six creators on Gumball that we recommend checking out for your next ad campaign. This is your February 2023 Monthly Drop:
Disgraceland is the award winning music podcast hosted by Jake Brennan that explores the alleged true crime antics and criminal connections of musicians we love like Jerry Lee Lewis, the Rolling Stones, Taylor Swift, David Bowie, Cardi B, the Grateful Dead, Amy Winehouse, Bob Marley, and more. Disgraceland is a scripted, single voice narrative storytelling podcast that melds true crime, music history, mystery, and misadventure.
At a glance: Airs weekly, supports dynamic pre- and mid-roll ads, male and female skewing audience ages 23-59
A true-crime podcast about climate change, hosted and reported by award-winning investigative journalist Amy Westervelt. Drilled discusses the origins of climate change denial as well as the frauds and scams that effect the climate.
At a glance: Airs weekly, supports embedded pre- and mid-roll, male and female audience ages 18-34
Jokermen Podcast is your spirit guide to the storied solo careers of Lou Reed and John Cale, as well as the entire Velvet Underground catalog and extended universe. Every song, every record: It’s All Good Music.
At a glance: Airs weekly, supports dynamic pre- and mid-roll ads, male and female audience ages 23-59
4. Edit Your Life
Overwhelmed by the crap that's getting in the way of the things you actually want to do? Edit Your Life shares practical ideas for decluttering your home, schedule, and mental space without getting bogged down by perfection. Winner of the 2017 Iris Award for Podcast Of The Year. Hosted by Christine Koh (+ Asha Dornfest from 2015 to 2021).
At a glance: Airs weekly, supports dynamic pre- and mid-roll ads, female skewing audience ages 23-59
5. ALL THE SMOKE
ALL THE SMOKE is a premiere sports podcast hosted by NBA legends Stephen Jackson & Matt Barnes wherein the players provide first hand insight on the latest news and drama from the NBA. With a wide range of heavy-hitter guests from Will Smith to Kobe Bryant to Shannon Sharpe (whose interview has garnered over 7.6M views), the show has solidified itself as a must-listen for any Showtime Sports fan.
At a glance: Airs weekly, supports embedded pre- and mid-roll, male skewed audience ages 18-44, YouTube only
6. Dev Limes
Dev Lemons is a musician and podcaster best known for her YouTube channel SongPsych. This is her second channel where she'll upload non-music related videos. Come hang and watch Dev roast playlists, gossip, and maybe even find true love.
At a glance: Airs weekly, supports embedded mid-roll, male skewed audience ages 18-34, YouTube only
Browse our previous monthly picks:
- November 2022 Monthly Drop
- October 2022 Monthly Drop
- September 2022 Monthly Drop
- August 2022 Monthly Drop
- July 2022 Monthly Drop