The Monthly Drop: 6 New Gumball Shows Added in August For Your Next Campaign
August was a big month for Gumball: we welcomed over 20 new podcasts to the marketplace, including “Reddit Readings” and “True Crime Daily.”
There’s no shortage of interesting, can’t-put-down podcasts out there and this month’s Monthly Drop proves it. If you’re looking to advertise with listeners interested in lifestyle, relationships, comedy, politics, parenting, or true crime podcasts, we have plenty of new options in the Gumball marketplace.
Also new and noteworthy on Gumball: the Headgum original true-crime fiction podcast Corked and the Gumball exclusive, The Know For Sure Pod.
Here are six shows on Gumball that we recommend checking out for your next ad campaign. This is your August 2022 Monthly Drop:
1. Touchy Subject with Lena the Plug
Created by YouTuber and OnlyFans sensation, Lena The Plug, the show features Lena’s deep dives into her life and the roles she plays as a mother and entertainer in this space. Lena also speaks with other adult entertainers on topics ranging from relationships to body image.
At a glance: Airs weekly, supports embedded mid-roll, female skewing audiences ages 18-44
2. Reddit Readings
On “Reddit Readings,” Andrew James Roberts narrates the funniest, scariest, and most disturbing stories that get sent in. Listen to the top stories and posts that Reddit has to offer from the most popular subreddits, including r/TIFU, r/PettyRevenge, and r/EntitledParents.
At a glance: Airs weekly, supports dynamic pre- and mid-roll, male skewing audiences ages 18-44
3. Mindful Mama - Parenting with Mindfulness
Mindful Mama Mentor Hunter Clarke-Fields shares inspiration, interviews, and more as she shows you how to become a less irritable, more joyful parent. Her philosophy? We know that you cannot give what you do not have. And when you are thriving, when you have calm and peace within – then you can give it to your children.
At a glance: Airs weekly, supports dynamic mid-roll, female skewing audiences ages 23-59
4. Conversations with Coleman
“Conversations With Coleman” is home to honest conversations with leading academics, authors, and scientists on polarized issues in the realm of race, politics, and culture in the West. Expect episodes on policing, COVID policy, climate change, free speech, and virtual reality.
At a glance: Airs weekly, supports dynamic mid-roll, male skewing audiences ages 18-44
5. True Crime Daily: The Podcast
"True Crime Daily: The Podcast" goes in-depth on some of the week's biggest true crime stories, as well as the ones you might have missed. Host Ana Garcia is joined by crime experts, police officers, defense attorneys, and other leading authorities in their fields as they cover murders, scams, investigations, and unsolved crimes from across the country.
At a glance: Airs weekly, supports embedded mid-roll, female skewing audiences ages 18-34
6. Dateable: Your insider’s look into modern dating
Can you find love in the time of Corona? Is monogamy dead? Are we expecting too much of Tinder? Get all the answers and more with the podcast the HuffPost calls one of the “Top 10 podcasts about love and sex.” Yue Xu and Julie Krafchick dig into why we date the way we do as they talk with real daters and experts about everything from sex parties to sex droughts, date fails to diaper fetishes, and first moves to first loves.
At a glance: Airs weekly, supports dynamic pre- and mid-roll, female skewing audiences ages 23-59
Browse our previous monthly picks: