The Monthly Drop: 6 Podcasts Advertisers Should Book Before the Year Ends
Winter is coming, which means more time for listeners to binge their favorite sports, entertainment, and self care podcasts.
As winter approaches, podcast listeners are doing two things: cozying up inside or traveling for the holidays — all while listening to their favorite shows. Advertisers looking to plan for the rest of Q4 or plan ahead for 2023 campaigns can connect with these super listeners through a variety of shows available on Gumball.
From sports and entertainment to career development to self care and sex, no topic is off the table for our featured creators this month.
Here are six shows on Gumball that we recommend checking out for your next ad campaign. This is your October 2022 Monthly Drop:
1. Hawk vs. Wolf
Radio personality Jason Ellis and professional skateboarder Tony Hawk team up to bring podcasting to a new level. Jason and Tony take an in-depth look at skateboarding, music, and a behind the scenes look at what life is like as a superstar athlete. Every week, Jason and Tony will debate perspectives on cultural and societal themes that tie into entertainment.
At a glance: Airs weekly, supports dynamic pre- and mid-roll, male skewing audiences ages 18-44
2. K100 w/ Konnan and Disco
A WWF, WCW, MLW and Lucha Underground superstar, head writer, producer for AAA in Mexico, and power broker…not that Konnan is being vainglorious or anything! One thing is for sure, through it all, Konnan has always Kept it 100 and why he's garnered a huge worldwide following of fans who love hearing him spit the truth on any hot topic in wrestling; MMA, boxing, politics, pop culture as he goes uncut and uncensored on a weekly basis.
At a glance: Airs weekly, supports dynamic pre- and mid-roll, male skewing audiences ages 23-59
3. All Ears English
This podcast is for busy, international professionals who live in the United States and have relocated from abroad. They travel frequently for business and personal life. They want to improve their communication skills including English language, cross-cultural knowledge, and business skills, and they’re successful professionals who are established in the early to mid-stage of their careers.
At a glance: Airs weekly, supports dynamic pre- and mid-roll, equal male and female audiences ages 28-59
4. Struggle Care
A podcast about self-care by a host that hates the term self-care. Therapist KC Davis, author of the book How to Keep House While Drowning talks about mental health, care tasks, and more.
At a glance: Airs weekly, supports dynamic pre- and mid-roll, female skewing audiences ages 23-59
5. Puck Soup
We’re Sean "Down Goes Brown" McIndoe of The Athletic and Ryan Lambert of Yahoo Sports and this is a hockey podcast, in the sense that we talk about hockey, both on the ice and about fan culture. That’s the “puck.” This is also a podcast about movies, TV, fast food, life lessons, and general idiocy. That’s the “soup.” Unless you ordered the minestrone.
At a glance: Airs weekly, supports embedded pre- and mid-roll, male skewing audiences ages 18-44
6. Sex Stories
Welcome to a podcast where mostly anonymous guests share the details of their sexual desires, delights, disappointments, discoveries, and dreams. These hyper-personal interviews offer a hot mix of practical how-to, insight into other peoples’ feelings about sex (so dating apps start to make sense), and give listeners a chance to safely fantasize about what they might want but have never dared to ask for, and how it might feel.
At a glance: Airs weekly, supports dynamic pre- and mid-roll, male skewing audiences ages 23-59
Browse our previous monthly picks: