Gumball, the podcast ad marketplace that supports over 150 independent creators, announced the addition of Almost Adulting with Violet Benson to its marketplace. The deal was brokered through United Talent Agency, which recently signed Benson.
Violet Benson is an internationally-recognized Russian-born, comedian, internet personality, dating expert, and podcast host. Benson created an anonymous Instagram account called @Daddyissues_ in 2014 as a means to escape her monotonous daily life as an accountant, and almost 8 years later, has built a multimillion-dollar business with a following of over five million people across the globe. The Almost Adulting podcast aims to empower, liberate, and help you feel seen, with Violet filling the role of the big sister everyone needs and with no topic off limits.
“I’ve been looking for a sales partner that allows me the creative freedom that I need to be my authentic self to better connect with my audience,” said Benson. “It was an obvious choice for me to work with Gumball because of the way they streamline the sponsorship process and allow their creators the freedom to create what they love. I know I’m in good hands at Gumball, and I could not be more excited to see what the future holds!”
“I’m incredibly excited to welcome Almost Adulting with Violet Benson to the Gumball marketplace,” says Marty Michael, CEO of Gumball. “Supporting independent creators on their journey towards growth and profitability is in Gumball’s DNA. We’re proud to bring Violet’s show under the banner of Gumball and continue to champion her success.”
“Gumball is the perfect partner to help elevate Violet’s voice as she continues to grow her brand in the audio space,” said UTA Audio Agent Shelby Schenkman. “When she signed with us, we knew this would be the best next step as she expands her business.”
Almost Adulting with Violet Benson releases new episodes every Thursday and bonus episodes every other Tuesday.
With offices in New York and Los Angeles, Gumball is the marketplace for advertisers to buy host-read ads directly from podcasters. The platform enables advertisers to easily book impactful advertising campaigns through a modern and transparent buying process. It was created by the team at Headgum, an acclaimed podcast comedy centric podcast network established in 2015. To learn more about Gumball and the platform, visit https://gumball.fm.